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Zulily is a multi-billion dollar e-commerce company in Seattle, Washington. It specializes in flash sales for consumer goods, including apparel, cosmetics, packaged foods, electronics, and more.

The challenge for Zulily was to maintain the site’s integrity while also recognizing that the brands we featured had their own standards that helped improve their visibility and drive sales. The examples for the brand, Unemployed Philosophers Guild, show an attempt to capture our vendor’s voice while offering a way for Zulily to feel comfortable showing its irreverant side.